How ESG culture is gaining traction in the construction industry and implementing new sustainability practices

The ESG agenda - environmental responsibility, social impact and governance guidelines - is increasingly gaining ground in the construction industry. It has created alternatives that optimize resources during construction and benefit entrepreneurs. Many even agree to give up part of their short-term profitability in order to implement ESG policies.

Among the new practices are the saving and reuse of water, with the construction of spaced concrete blocks that allow water to run off. Renewable energy sources reduce the impact on the environment and cut costs for the owner. The reuse of materials also makes it possible to remodel them for use in other buildings.

Recycled materials such as plastic and wood can be used to build modular forms, thus reducing the use of concrete and steel. Among the technological innovations, 3D modeling helps to avoid waste and enables testing before work begins.

The value of ESG for the construction industry

The implementation of ESG practices also results in the creation of value for the company. It generates revenue growth, as it attracts a larger and more engaged audience. It helps to contain operating costs, especially those related to raw materials, water and carbon. It also relieves regulatory pressures, increases employee productivity and promotes the optimization of assets and investments.

According to the NGO Green Building Council, which promotes certifications in Brazil, it is possible to reduce water consumption by 40%, electricity consumption by 30%, carbon dioxide emissions by 35% and waste generation by 65% by implementing the ESG agenda in construction.

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